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discovered needs A full set of statements that show innovators how to help people get their desired job done more effectively.- front end innovation The initial stage where we identify new opportunities and develop concepts before moving into the formal product development process.
- industry Markets that are grouped by economic sectors or fields in which businesses operate. For example, categorizing by end user or familiar customer segments like B2C, B2B etc.
- jobs to be done People buy products and services to get a job done better and/or more cheaply.
- product-based market Defined by the goods or services offered. For example, the smartphone market would be considered a product-based market because it's a specific type of product.
- product development framework A concept or structure that guides what you’re trying to accomplish. They usually focus on measuring problems and making them better. Examples include Six Sigma, Agile, TRIZ etc.
- product iterations Improving a product over time by making better versions of the product
- right things first By focusing on uncovering your customer's needs first, before ideating solutions that meet those needs, you are doing the right things first.
- unique value proposition A straightforward statement of what’s uniquely desirable about your solution. It's an assurance of value to be delivered that could be considered a customer's reason to buy. It's the difference in how you sell your solution.
- vertical market A vertical market is a market that focuses on a specific industry, niche, or group of businesses that share similar needs, products, or services. These markets are defined by the industry or sector in which customers operate, rather than by the types of products they purchase. The printing(...)
- whitelist A whitelisted email is an approved address or domain that bypasses spam filters to ensure direct inbox delivery.
- zombie startup A startup that is not dead, but not thriving either. It struggles to reach profitability, although it is covering basic operating expenses.
